So you have an idea of what Twitter is about but you might not be familiar with Twellow. Twellow.com is a website that can help you find like minded people that you can connect with via Twitter. You can join up to twenty categories currently and this alone is a great way to segment who you follow and your followers. You can even suggest a new category if you can’t find one that matches your needs out of the hundreds they already have on offer.
Once you’ve joined certain categories you can keep up with how it’s trending by utilising the pulse option. You can even used advanced tools such as finding out who has the most followers in your group of friends.
There are also ways of quickly getting an understanding of what people are up to and a savvy marketer will be able to spot problems within certain markets. You could then either blog about it with useful tips to solve the problem or even build an entire product around it to sell.
